by Jordan Raynor
I have gone on a politician purge, unfollowing the vast majority of elected officials and candidates that I previously followed on Twitter.  Why?  No single group of people is more boring on Twitter.  Don’t take my word for it, a recent study by the University of Maryland agrees.
So to keep your elected official [...]

by Kathy Groob, Publisher ElectWomen Magazine
In today’s world of 24-hour news and hundreds of channels, television in some ways is bigger than ever.  Just like in grassroots voter targeting, political campaign advertising should include the same precise micro targeting strategy that is used in field operations as well as direct mail and phone calls.
Doug Heyl [...]

By Brandy Bailey, Contributor ElectWomen Magazine
In order to run a successful political campaign there are several key staff members that are crucial to the success of the campaign:  campaign manager, finance chairperson/consultant, treasurer, communications director or press secretary, field director, volunteer coordinator, and scheduler.
The campaign manager is responsible for overseeing the entire campaign and should [...]

Keeping Political Email out of the Junk Inbox
by Benjamin Katz
Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that.  Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, [...]

Entering its seventh year, the Illinois Women’s Institute for Leadership is making its mark on Illinois politics.  Since its founding in 2002, the Institute has 86 graduates of its top-notch women’s political leadership program.  Boasting an impressive list of founders and board members, the Institute offers an in-depth training during the seven-month program.  Each monthly [...]

by Kathy Groob, Publisher ElectWomen Magazine
What would 4th of July be without hotdogs, fireworks and parades?  And what would parades be without elected officials and political candidates?  For many, the true meaning of the 4th of July is forgotten until the patriotic music and flags go by in a neighborhood parade that reminds us of [...]

By CHRISTOPHER MASSICOTTE, NGP SOFTWARE
Often, the first check a new political candidate writes is for a constituent relationship management (CRM) system.  The CRM database in recent election cycles has become the foundation of everything else the campaign does. Information gathered from field, email, and online activity is used to raise money and identify votes. Campaigns [...]

Politicians have conducted opinion polls for years, seeking insights into voter attitudes and behavior. Understanding how voters feel and think can help you craft a winning message, and conduct a successful campaign.
With new technology, political candidates at all levels of government can conduct their own opinion polls, right from their office. But there are a [...]

 In 1983, Campaigns & Elections (Politics Magazine) launched a campaign training program that has gone on to help more than 10,000 politicos win campaigns around the world.  
 The flagship program, conducted in Washington every June, draws several hundred visitors.  The diverse crowd comes from all over the ideological spectrum and from about fifteen countries.  Campaigns [...]

Washington, DC (PRWEB) — The Obama campaign utilized the most modern and sophisticated technologies available as part of their platform. From myBarackObama to the Obama YouTube channel and Twitter feeds, the campaign utilized these tools to connect directly with citizens. As the 44th Administration enters the White House, the Obama staff has been complaining that [...]