Campaign Technology
Making Political Online Fundraising a Breeze
WEPAY LAUNCHES PAYMENT PRODUCT TO HELP GROUPS COLLECT AND MANAGE MONEY ONLINE An Online Alternative to Cash, Spreadsheets and the 2.2 Billion Paper Checks People in the US Write Each Other Every Year WePay, an online payment service that makes it easy for groups to collect, manage and spend money, has released a public beta…
Read More7 Deadly Sins of Tweeting Politicians
by Jordan Raynor I have gone on a politician purge, unfollowing the vast majority of elected officials and candidates that I previously followed on Twitter. Why? No single group of people is more boring on Twitter. Don’t take my word for it, a recent study by the University of Maryland agrees. So to keep your…
Read MoreTelevision and Politics – Nothing Makes a Bigger Impact
by Kathy Groob, Publisher ElectWomen Magazine In today’s world of 24-hour news and hundreds of channels, television in some ways is bigger than ever. Just like in grassroots voter targeting, political campaign advertising should include the same precise micro targeting strategy that is used in field operations as well as direct mail and phone calls.…
Read MoreReady to Get Your Campaign Going? Consider These Key Staff Positions First
By Brandy Bailey, Contributor ElectWomen Magazine In order to run a successful political campaign there are several key staff members that are crucial to the success of the campaign: campaign manager, finance chairperson/consultant, treasurer, communications director or press secretary, field director, volunteer coordinator, and scheduler. The campaign manager is responsible for overseeing the entire campaign…
Read MoreThe Email Game – Does it Work?
Keeping Political Email out of the Junk Inbox by Benjamin Katz Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that. Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by…
Read MoreIllinois Women’s Institute for Leadership Accepting Applications for 2010 Program
Entering its seventh year, the Illinois Women’s Institute for Leadership is making its mark on Illinois politics. Since its founding in 2002, the Institute has 86 graduates of its top-notch women’s political leadership program. Boasting an impressive list of founders and board members, the Institute offers an in-depth training during the seven-month program. Each monthly…
Read More4th of July – Celebrating America’s Day of Independence, for Candidates a Declaration of Candidacy
by Kathy Groob, Publisher ElectWomen Magazine What would 4th of July be without hotdogs, fireworks and parades? And what would parades be without elected officials and political candidates? For many, the true meaning of the 4th of July is forgotten until the patriotic music and flags go by in a neighborhood parade that reminds us…
Read MoreCAMPAIGN TOOLBOX: Data Management – The Campaign Foundation
By CHRISTOPHER MASSICOTTE, NGP SOFTWARE Often, the first check a new political candidate writes is for a constituent relationship management (CRM) system. The CRM database in recent election cycles has become the foundation of everything else the campaign does. Information gathered from field, email, and online activity is used to raise money and identify votes.…
Read MoreTips for Conducting Campaign Polls
Politicians have conducted opinion polls for years, seeking insights into voter attitudes and behavior. Understanding how voters feel and think can help you craft a winning message, and conduct a successful campaign. With new technology, political candidates at all levels of government can conduct their own opinion polls, right from their office. But there are…
Read MoreCandidate Resource: Campaigns & Elections Training Scheduled for June in Washington, D.C.
In 1983, Campaigns & Elections (Politics Magazine) launched a campaign training program that has gone on to help more than 10,000 politicos win campaigns around the world. The flagship program, conducted in Washington every June, draws several hundred visitors. The diverse crowd comes from all over the ideological spectrum and from about fifteen…
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