Developing A Fundraising Donor Plan – In a Close Race or During Economic Hard Times, Every Donor Must be Cultivated

By Kathy Groob | April 20, 2009 |

By Kathy Groob There are several well-tested theories and strategies for political campaign fundraising, and books and articles to guide the way.  But every successful campaign begins with a finance plan and that plan begins with donor targets.  An early candidate exercise is to indentify potential donor “circles” or target groups such as: ·      Friends…

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